Jeroen Bours

Darling - Founder and CEO, Creative Director, Art Director, Marketing and Advertising

I'm Jeroen Bours the founder of Darling in New York City.

Jeroen Bours's Bio:

Jeroen Reuven Bours is the founder of Darling, a advertising, branding and design company in New York City. Jeroen Bours is known for global ad campaigns such as the 'priceless' campaign for mastercard (with Joyce Thomas), the 'beyond petroleum' campaign for BP, various product launches and inventions for American Express, and numerous other memorable work. Jeroen Bours was the art director for Steve Jobs during his NeXT days before Steve returned to Apple in the early 90s. Located in NYCs Meat Packing District, you'll find Jeroen Bours and his teams working on startup companies as well as big enterprises wanting to launch new brands, new products and new unusual ideas. In April of 2024, Darling introduced New Yorkers to 'Tulip Day,' the first pop-up tulip garden displaying over 200,000 tulips. To demonstrate an available retail space of 10,000 sft on Park Avenue, Darling decided to display 10,000 balloons of different sizes inside the location to visualize the enormous footage. Jeroen Bours is also the author of Play For Your Life, the story of Louis Bannet. A book especially written foir High School-age students and their studenst, to make the education of the Holocaust easier.

Jeroen Bours's Experience:

  • Executive Creative Director EVP at Hill Holliday

    June 2003 - May 2007

    Head ceative of New York office. Responsible for the Liberty Mutual campaign - Responsibility, what's your policy?- Also won various accounts including AOL, American Red Cross, Ace Insurance.

  • Executive Creative Director EVP at Ogilvy & Mather

    November 1999 - May 2003

    Executive Creative Director, Executive Partner. Responsible for various national and international campaigns, including the launch of the Blue Card for American Express, the - The Greatest Risk is not Taking One- campaign for AIG, the - Beyond Petroleum - campaign for BP, the OPEN business idea and campaign for American Express, and others.

  • Executive Creative Director EVP at DDB New York

    November 1998 - November 1999

    Executive Creative Director on: Amtrak - launched the Acela Campaign; the first high-speed train in th U.S. Also launched a new corporate and national campaign for Bayer. Won the Sheraton business with the -who's taking care of you?- campaign.

  • Senior Creative Director SVP at McCann Worldwide

    September 1993 - November 1998

    Senior Creative Director, Senior Vice President. Responsible for the invention of the -Priceless- campaign for MasterCard together with Joyce King Thomas. Worked also on various other launches including the campaign that launched Lucent Technologies.

  • Creative Director at Armando Testa New York

    1990 - 1992

    Senior Art Director

  • Senior Art Director at Ammirati & Puris, New York

    1987 - 1990

    Worked directly with Steve Jobs introducing his NeXT computer brand, together with Ken Segal.

  • Founder at Darling Agency (advertising & design)

    March 2008

    A boutique agency that drives creative ideas from inception, to launch, to success.

  • Founder and CEO at darling

    January 2008 | New York City

    Founder and CEO

Jeroen Bours's Education:

  • Hogeschool van Arnhem en Nijmegen

    1977 – 1981
    Bachelor

  • Groen van Prinsterer College, The Netherlands

    1976 – 1979
    Bachelor
    Concentration: Education, Pedagogics, Didactics, Art

Jeroen Bours's Interests & Activities:

Jeroen Bours is the founder of Darling in NYC - a branding, design and advertising agency. Dutch born, he speaks several languages and is internationally known for global branding ideas, some of which have last for over 20 years. Among those long lasting ideas and campaigns are the Priceless campaign for Mastercard (with Joyce), the OPEN business idea for American Express and the beyond petroleum idea for BP (with David Fowler). When not using the subway, Jeroen Bours is often seen cruising around on one of his motorcycles in NYC or on the North Fork of Long Island.